Terms of Service

Effective Date: March 20, 2026 · Last Updated: March 29, 2026

These Terms of Service ("Terms") govern your access to and use of the shelvado.com website and the Shelvado retail media platform (collectively, the "Service") operated by Rory Clark LLC ("Shelvado," "we," "us," or "our").

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not access or use the Service.

1. The Service

Shelvado is a retail media platform that enables retailers to configure and manage media programs, and enables CPG brands and agencies to browse, participate in, and track those programs. The Service includes the marketing website at shelvado.com and the hosted platform application.

Early Access: The Service is currently in early access. Features, functionality, pricing, and availability are subject to change without notice. Early access does not guarantee future availability of any specific feature or pricing tier.

2. Accounts

Registration

To use the platform, you must create an account with accurate and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

Account Types

Account Termination

You may request account deletion at any time by emailing hello@shelvado.com. We reserve the right to suspend or terminate accounts that violate these Terms, with or without notice.

Session Management by Administrators

Retailer administrators may revoke active sessions for users within their organization at any time. Revoked users will be signed out and required to re-authenticate.

3. Acceptable Use

You agree not to:

4. Your Data

Ownership

You retain all ownership rights to the data you submit to the Service, including but not limited to tactics, programs, pricing, inventory configurations, creative assets, invoices, communications, and business information ("Your Data").

License

By submitting Your Data to the Service, you grant Shelvado a limited, non-exclusive, worldwide license to host, store, process, and display Your Data solely as necessary to provide and improve the Service. This license terminates when you delete Your Data or your account is terminated.

Shared Data

The platform is designed to facilitate collaboration between retailers and CPG brands/agencies. When you submit participation requests, booking details, comments, invoices, or communications through the platform, that information becomes visible to authorized users of the other party in accordance with the platform's role-based permission system. You are responsible for ensuring that the information you share through the platform is appropriate for that audience.

Data Export

You may request an export of Your Data at any time by emailing hello@shelvado.com. We will provide Your Data in a reasonable format within 30 days.

5. Intellectual Property

Shelvado's IP

The Service, including its design, features, code, documentation, branding, and all related intellectual property, is owned by Rory Clark LLC. Nothing in these Terms grants you any right, title, or interest in the Service beyond the limited right to use it as described herein.

Feedback

If you provide suggestions, feedback, or ideas about the Service, you grant us a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without obligation to you.

6. Third-Party Services

The Service relies on third-party providers for hosting, database, file storage, email delivery, and other infrastructure services. Your use of the Service is also subject to the terms and policies of these providers. Shelvado is not responsible for the availability, performance, or practices of third-party services.

7. Fees and Payment

Early Access

During the early access period, access to the Service may be provided at no cost or at promotional pricing. Shelvado reserves the right to introduce, modify, or discontinue pricing at any time with reasonable notice.

Future Pricing

Paid plans, when introduced, will be governed by a separate subscription agreement or order form. Pricing details will be communicated before any charges apply.

8. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

Shelvado does not warrant that the Service will be uninterrupted, error-free, or secure. During the early access period, the Service may contain bugs, errors, or incomplete features.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SHELVADO SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY.

SHELVADO'S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNTS YOU HAVE PAID TO SHELVADO IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED DOLLARS ($100), WHICHEVER IS GREATER.

10. Indemnification

You agree to indemnify and hold harmless Shelvado, its officers, directors, employees, and agents from any claims, losses, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Service, your violation of these Terms, or your violation of any third-party rights.

11. Governing Law and Disputes

These Terms are governed by the laws of the State of Michigan, without regard to its conflict of laws provisions. Any disputes arising under these Terms shall be resolved exclusively in the state or federal courts located in Michigan.

12. Modifications

We may update these Terms from time to time. We will notify you of material changes by posting the updated Terms on this page and updating the "Last Updated" date. Your continued use of the Service after changes are posted constitutes acceptance of the revised Terms. If you do not agree to the updated Terms, you must stop using the Service.

13. General

14. Contact Us

If you have questions about these Terms, contact us at:

Rory Clark LLC (d/b/a Shelvado)
Email: hello@shelvado.com